Azurbala

Azurbala is an original jungle-punk fantasy world developed by Tally Labs, blending rich mythology, immersive storytelling, and decentralized IP.

As Head of Story, Emma Needell led the narrative vision for the Azurbala universe—crafting its lore, characters, and world-building from the ground up. Her work spanned the creation of a franchise bible, cinematic scripts, and interactive narratives designed to engage a global community. Bridging brand strategy and narrative design,

Emma collaborated closely with leadership to shape the project’s voice across media—from social content and promotional campaigns to long-form storytelling.